BrainStorm

This article comes as a necessity to analyze India’s electronics market potential post the recent ‘AtmaNirbhar Bharat’ and ‘Make In India’ movements. Though COVID-19 has been a disaster for the economy as well as to the way of life, it has built-up a pedestal to consider local products and reconfigure supply chains to avoid future disruptions. The COVID-19 period has changed the perspective of many due to clearly defined changes in work culture, healthcare, and retail. So much that we can see an increase in the use of keywords — ‘pre-COVID’ and ‘post-COVID’. To get a better overview of what situation we are in and what must be our future moves, I spent a few hours googling and here’s what I found: There is particularly a lot to talk about when we consider a wide topic as 'a market', to limit the complexity this essay only goes through government initiatives and numbers. Future parts will dive more into technologies and desi industries. IBEF: A 2015 India Brand Equ